The Brand

THE EARTHWINDFIRE GROUP is a diversified business group with primary interests in consumer and lifestyle brands, hospitality, equity investments , property and advisory services.

Our approach at THE EARTHWINDFIRE GROUP is always value and equity driven. If we believe the success of any venture is highly reliant on innovative value creation and brand leverage and we can conjure up the passion for the business amongst all at THE EARTHWINDFIRE GROUP then we explore it and go out and execute it.

Our distinct approach is evident in the various brands and businesses under THE EARTHWINDFIRE GROUP and the clients under our advisory services division,… they are all driven by passion and in depth use and deployment of our proprietary operational and brand analytics models


“ value creation through innovative brand, financial and operational leverage”

THE EARTHWINDFIRE GROUP believes in a simple value creation model that argues that true value in a business can be created through equitable investment in an entity’s brand which invariably leads to a higher multiplier effect on the bottom line and operational excellence across all facets of the business.

Our brand financial analytics models and business strategy are all geared towards a focused implementation of this philosophy be it in our brands, hospitality businesses, equity investments or properties. Our choice of business ventures is also driven by this underlying philosophy

CONNECT with THE EARTHWINDFIRE GROUP Get in touch with us on
20 George Street, Bryanston , South Africa 2056 Postnet Suite 315, Private Bag X51 Rivonia South Africa
T: +27 (0) 761 766585
F: +27 (0) 86 675 0205
Suite 405, 4th Floor, Blue Violets Plaza Kamburu Drive, off Kindaruma Road T: +254 (020) 2630391, 3860422
Nairobi, Kenya
Bankers House 2nd Floor 19 Adeola Hopewall Street, Victoria Island, Lagos
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